SourceHidden 2Hidden 3Email HeaderHi {First Name (First):1738.1},Great news! You just took the first step towards creating the blooming floristry business of your dreams. Your quiz results are attached to this email.But before you go…Over the next few days, I will be sending you a mini video series and other resources that I created to help you get unstuck.Growing a successful floristry business isn’t easy. From social media marketing and sales to pricing and profitability, there’s no shortage of challenges to overcome and problems to solve. We wear all the hats and juggle all the balls so its no wonder we drop some every now and then.But you can turn this around and get you and your business unstuck so for now, go and look at your results so you know what your priorities are and then keep an eye out for my emails, watch the videos and apply the advice to your businessDid you know, I also have a free Facebook group 'The Profitable Florist'. The Profitable Florist is a free group & online community for Florists that want to generate a consistent income by working smarter, not harder. Giving you the knowledge & tools to grow your business beyond the flowers.If you're not in there I'd love you to come over and join us. Just CLICK HERE and request to join.I will be back in a couple of days to talk to you about the importance of working ON your business as well as IN your business.Email FooterCatch up soonKerry xKerry Ashby Coachingkerryashbycoaching.comYour Business / BrandAvailable values for Topic 1Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Do you know who you are selling to?*I have no idea, I’ll sell to whoever will buy from meI have a rough idea, but don’t know how to make it happenI know who my ideal customer is, but I don’t know how to attract themI know exactly who my ideal customer is and am confident that my business consistently attracts themThis field is required.Are you happy with your brand?*I’ve never given it any thought, I have a business name & DIY logo/website but that’s about itI have a logo and website, but I'm not sure it attracts my ideal customerI’m happy with my visual brand, but need to work on my messageI love my branding. My logo, website and message speaks directly to my ideal customerThis field is required.Do you spend time working on your business as well as in it?*I don’t know what you mean? I spend all of my time busy creating beautiful flowersI do a bit of social media and some admin, but the rest of my time is spent creatingI try to set aside time to work on the business and plan for the future, but it’s not a priorityI regularly set aside time to work on the business, my goals, marketing & planningThis field is required.Confidence & MindsetAvailable values for Topic 2Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Are you a confident business owner?*I’m constantly comparing myself to my competition, I second guess myself, worry what others think and I don’t know how to change my thinkingI have moments of self-doubt and often think I am not good enough. But I am aware this is in my head and I need to work on itI’m fairly confident in myself and my business, but I know there are areas I need to work onI’m really confident in myself and my business. I work daily on my mindset and know how to boost my confidence when I need itThis field is required.Are you confident with what you charge?*I don’t have a pricing model. I just wing it and look at what my competitors charge. I often discount to get the saleNot overly, I often question my pricing. I’m worried my customers won’t pay what I should charge and over deliver which eats into my profitI’m confident in what I charge for most or my products or services, but not all of them. I know what I am worth and don’t offer discounts, but I don’t always get it rightI know exactly what I need to charge to cover my overheads, pay myself and retain a profit in the business and am confident in communicating my prices to my customersThis field is required.Are you confident in being the face of your business?*Hell no! I hide behind the flowers and don’t even have my photo on my Facebook profileNot at all, I will share the odd photo of me as the face behind the business but find it uncomfortableI don’t mind it, I am happy to post pre-recorded videos and my audience knows who I am but I don’t show up consistentlyI’m totally fine with it. I go live regularly on my pages, engage with my audience and build relationships. People buy from people after allThis field is required.Vision & GoalsAvailable values for Topic 3Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Do you know what your dream business looks like?*I have no idea, I’m just winging it one day at a timeI have a rough idea, but I don’t really have a plan on how to get thereI have a vision and a plan in my head, but no real strategy on how to get thereI have a clear vision and know exactly what I need to do to make it happenThis field is required.Does your current business align with your dream business?*I don’t even know what my dream business looks like, so I have no ideaI know what I want my business to be like, but I’m not there yet and don’t have a clear strategy to make it a realityMy business is well on the way to becoming my dream business. I have a little way to go, but have a strategy in place to get me thereI’m already running my dream business and it’s everything I want it to beThis field is required.Do you set goals?*I’ve never thought about setting goals. Do I really need to?I set goals when I remember, but not on a regular basisI regularly set goals, but struggle with reaching them, yet I don’t know what I’m doing wrongI regularly set and meet my goalsThis field is required.Personal Development / Peer SupportAvailable values for Topic 4Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Do you have a supportive network?*I don’t have a supportive network around me. I find running a business really lonely and nobody understands the pressuresMy family and friends are supportive, but I don’t really have a network of other business owners that really get it. I get support where I can in free social media groups but it’s not consistentI have a really great supportive network of fellow business owners who really help support me in my businessI have my own business coach/mentor who keeps me on track, helps push me and my business forward and regularlyThis field is required.Do you work on your own personal development?*No, never really thought about itI’d like to, but I don’t really know what to do or where to startI try to work on my own personal development and mindset when I can, but it’s not a priorityI regularly work on my personal development and mindset. It’s really important to meThis field is required.Social Media & MarketingAvailable values for Topic 5Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Is your marketing content attracting your ideal client?*I don’t even know who my ideal client isI don’t put much thought into what content I put out, it’s mainly just photos of my flowersI try to aim my content at my ideal client, but it’s hit and missEverything I put out there is with my ideal client in mind. My marketing works well and converts into paying customersThis field is required.Is your social media working for you?*I hate social media. I never know what to post, I don’t have a plan and I don’t get any customers from itI post on social media, but not regularly or consistently. I never really know what to say to my audience or what to postI post regularly but don’t really see that it is working. Engagement is low and I’m not sure it’s attracting the right customersI post regularly and consistently where I know my ideal customers hang out. I get lots of work through social media. My content really represents me and my businessThis field is required.Lets talk about moneyAvailable values for Topic 6Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Do you consistently make a profit in your business?*I feel lucky if I break even most months. There’s never anything left in the business from month to monthI do have some money left over each month, which I pay myself from, But I never really manage to retain any profit in the businessSome months make a profit after I have paid myself, however it’s not consistentI always manage to make a healthy profit in my business, even after I have paid myself my wageThis field is required.Do you consistently pay yourself a wage?*A wage? What’s that? I never have anything left for meI pay myself whatever is left at the end of the month. It's never consistent and I worry about whether I will be able to pay myself most monthsI do pay myself a wage, but it’s not very much, I’d like to be able to pay myself moreI pay myself a healthy wage each month and am happy with it. Although I’m always pushing for moreThis field is required.SegmentationWhat is your learning style?*I prefer to learn alone, in my own time and at my own paceI like to work at my own pace but need support & guidanceI need someone to kick my arse, structure, support & constant accountabilityThis field is required.How quickly do you want to reach your business goals?*Slow and steady wins the race. I have no deadlinesI want to move my business forward relatively quicklyI know where I want my business to be and want to get there as quickly as possibleThis field is required.Final Details*One final step before we email you through your PDF report which includes: Your score... Your key areas of improvement Quick suggestions to improve each key areaYour personalised report will be emailed to you along with relevant tips supporting your score. View our Privacy Policy * * This field is required.Identify the lowest topic numberDo not edit me. Showing the {N} lowest Key Areas of Improvement LOWEST(N) ~> LOWEST(2) HIGHEST(N) ~> HIGHEST(2) AND Check to is Total number of Highest / Lowest keys wanted to show on Appearance tab OR: use MIN / MAX and check to is Identify the lowest topic number on Appearance tab Topic 1 GapDo not edit me. Topic 2 GapDo not edit me.Topic 3 GapDo not edit me.Topic 4 GapDo not edit me. Topic 5 GapDo not edit me.Topic 6 GapDo not edit me.Topic 1 Yes Most ImportantDo not edit me Topic 2 Yes Most ImportantDo not edit me.Topic 3 Yes Most ImportantDo not edit me.Topic 4 Yes Most ImportantDo not edit me Topic 5 Yes Most ImportantDo not edit me.Topic 6 Yes Most ImportantDo not edit me.General Feedback text for Overall score of 0-33%From your self-identified score, it appears you are struggling or frustrated with most areas, and could really use some help.General Feedback text for Overall score of 34-66%From your self-identified score, it appears you are doing OK in most areas, but could still do with some improvement.General Feedback text for Overall score of 67-100%From your self-identified score, it appears you are doing really well in the majority of areas. Well done.Topic 1 Key Area of ImprovementYour Business / BrandIt’s really important to nail the foundations of your business and make sure your brand aligns with what you want your business to say about you.To have a successful business you need to know your ideal client and market to them!This is the most important piece of advice I ever received in business: you cannot be everything to everybody.Work out your niche and who you are talking toWhat is your message?What do you want your business to be known for?Does your branding and website speak only to your ideal client?Is your message completely consistent across all platforms?Topic 2 Key Area of ImprovementConfidence & MindsetConfidence & Mindset is often overlooked, but it’s the key to a successful business and without working on it you’ll find yourself getting stuck and not pushing yourself or your business to its full potential.Three things you can do now to help boost your confidenceBuild confident habitsTo develop and improve your self esteem you need to develop good habits and more importantly break bad ones!Regular exercise and a healthy diet can really improve your physical and mental health so try and incorporate both into your day. Take regular breaks and have healthy snacks if you don’t stop for lunch. Being busy is no excuse for self-neglect. Look after yourself.Review past achievementsYour self confidence will improve if you look back at what you have achieved! Keep a book of those lovely reviews, comments, and achievements.Set confidence boosting goalsSetting and achieving goals are a great tool to see how far you have come and are great ways to increase your self-confidence. Once you have achieved a goal, celebrate it! We don’t do this enough, but you should celebrate every win however large or small. It will really boost your confidence so give it a try.Topic 3 Key Area of ImprovementVision & GoalsGoals are resolutions to achieve a desired result. Whether short or long-term, they provide a clear understanding of what you are striving to accomplish.Setting short-term goals to reach related long-term goals is a key to success for most any businessThinking of short-term goals as "stops along the way" to large goals can clarify processes without losing sight of the big pictureHaving goals gives everyday tasks more meaning and clarifies the reasoning behind your decisionsWithout goals your business has no direction because you are not working towards the desired result.So, take some time to look at your long-term goal. You can then break this down into manageable and achievable steps.Topic 4 Key Area of ImprovementPersonal Development / Peer SupportHaving the right mindset for business is essential if you want to succeed.Mindset is so powerful and something we don’t always think about, but having a negative or scarcity mindset will impact your life and your business.Tips to help you:Surround yourself with likeminded supportive people. These will be your rock when things get toughBe kind to yourself- you are not superhuman so its ok to have an off day or a day off so listen to your body and rest when you need to“It needs to be done but you don’t have to do it” if something is stressing you out ask yourself can I outsource this?Don’t be afraid to invest in your business. You can get so far on your own but investing in the right training/support/resources will help you get to the next levelTopic 5 Key Area of ImprovementSocial Media & MarketingMarketing has many levels, which vary with your ideal client. If you haven’t identified your ideal client, I would really urge you to do that. If you don’t know who you are selling to, you will just go round and round in circles, spraying and praying and trying to market to everyone, and that isn’t possible. Before you put lots of effort into marketing, think about where your ideal client will be.Are you showing up yourself? Or are you hiding behind your business?Do you know where your ideal clients hang out? No point focussing all of your efforts on Facebook if your clients are more likely to be on Instagram. Or no point spending all your time on social media if your clients are over 70 and don’t use it. Makes sense right?It is essential that you show up, introduce yourself, people buy from people, don’t hide away, tell your audience who you are, why you do what you do, why you love what you doWhat makes you different? What can you offer? What is your USP? And make sure that potential clients know how to contact youTopic 6 Key Area of ImprovementLets talk about moneyFour signs that your money mindset could be sabotaging your businessYou’re undercharging (not paying yourself or making a profit)You don’t invest in your business and yourselfYour income is inconsistentYou don’t celebrate money wins or set money goalsIf any of these resonated with you, it is time to work on your money mindset. Fixing your money mindset is not a quick fix, but rather something you will need to work on daily.Call to Action 0-33% 2Look out for my emails as I’ll be staying in touch and sending you support, tips and training specific to the areas identified in the quiz where you need to focus your energy the mostTopic 1 Detailed Text for 0-33%dTopic 1 Detailed Text for 34-66%dTopic 1 Detailed Text for 67-100%dTopic 2 Detailed Text for 0-33%Topic 2 Detailed Text for 34-66%Topic 2 Detailed Text for 67-100%Topic 3 Detailed Text for 0-33%Topic 3 Detailed Text for 34-66%Topic 3 Detailed Text for 67-100%Topic 4 Detailed Text for 0-33%dTopic 4 Detailed Text for 34-66%dTopic 4 Detailed Text for 67-100%dTopic 5 Detailed Text for 0-33%Topic 5 Detailed Text for 34-66%Topic 5 Detailed Text for 67-100%Topic 6 Detailed Text for 0-33%Topic 6 Detailed Text for 34-66%Topic 6 Detailed Text for 67-100%Topic 1 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic. Topic 2 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 3 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 4 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic. Topic 5 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 6 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.TestimonialsTestimonial 1My life is the dream I never thought possible!Before I joined the rebel florist club, I was selling to anyone who would buy from me. I’d never heard the term ideal client and I’d never ever done any mindset work. I hadn’t even heard the term ‘burnout’! My business wasn’t really growing, my customers wanted ‘cheap and cheerful’ and I did whatever people asked, even if it wasn’t my style. Then I joined the rebels. I realised ‘burnout’ perfectly described how I felt about my finance job of 8 years. We worked on mindset a lot. Set goals, celebrated our achievements together and solved problems as a team. My business grew. I left my job to be a full time florist. It was scary but it absolutely wouldn’t have happened without the rebel florist club. And now? My life is the dream I never thought was possible. I work when I want. I earn more money than ever before. I have couples come to me wanting big show stopping wedding florals and I absolutely love it. I can’t tell you how much I’ve learned about business, about floristry and about myself. One thing I realised very quickly is that there are two things that are essential to thrive in business; a mentor and a group of likeminded people to share your struggles and successes with. The Rebel Florist Club is all that and more.- ANITA MATTSON-HEKSETH, LUSH BLOOMSTestimonial 2My Business is Transformed!I joined The Rebel Florist Club thinking it might help me with my business - I didn’t know how, even if I needed it - but I knew I was ready to give it my all and see where I went! Fast forward twelve months and my business is transformed! I’m transformed and I’m about to level up again. With lots of support and guidance from Kerry and her band of experts I have increased both my turnover and profit margin, grown my social media, created a website and I’m about to launch a new bigger shop! How did this happen? I learnt about ideal client, charging your worth, ignoring competition, branding and styling, but ultimately to be you; people buy from people and if you’re true to yourself you attract your tribe! The biggest change was my mindset, when Kerry first started talking about this I thought here comes the woo hoo nonsense! But I was here to learn, and it’s been the most valuable change, the success of my business is largely down to my own personal development; there’s nothing woo hoo in that! On the horizon for 2022 are more new products and services. So I’ll be in the club, asking for advise and support from my fellow rebels, as I write this I know they’ll have my back, help and encourage me all the way. The Rebel Florist Club is a fantastic supportive group of florists, commit to it, implement what you learn and the rest will follow!- LISA PEEL, BOTANIQUEOverall Total NumberAdd in ALL questions below. This will simply add up all questions and give a total number of points for all. Overall Current PercentageCreation note: Change "40" to the number of total points available in this quiz. E.g. Total of 6 questions is 4x6 = "24". Total of 8 questions is 4x8 = "32". etc All topics have 100% scored - MessageDont change Label Final score is LowDo not edit me. Final score is MediumDo not edit me. Final score is HighDo not edit me. Key Area(s) of Improvement Title